Claiming to be "sweatshop-free," American Apparel exploits women instead. Ads resemble amateur porn, plus owner Dov Charney proudly masturbated in front of a Jane Magazine reporter eight times while she was researching an article about him. Charney says, "Of course, the women are sexualized in the images, but I don't think anything's wrong with that. It's not just about being socially conscious, it's about being a profitable company." (oneangrygirl.net)
Ecko Manufacturing:
This is one of the most disgusting campaigns I have ever seen.
Ecko's Mission Statement:
At Ecko Manufacturing we do things differently, we make jeans with love. And just look at our employees! This is manufacturing on an entirely new level. We only hire the sexiest women on the planet because as everyone knows, hot girls make great clothes. Ecko MFG supplies the world with denim of unsurpassed quality. Every pair of jeans comes to the customer from the gentle, smooth hands of a highly skilled employee, who has injected every inch of the garment with love.
Love, sex, and jeans. What else do you need, really??
Not nauseated yet?
WATCH THIS! YOU WILL BE OUTRAGED! http://www.youtube.com/eckoMFG
I encourage everyone to read the full article about this ad campaign:
http://www.whereamiwearing.com/travel/hot-girls-make-great-clothes.html
If you’re offended by this you should contact Ecko Manufacturing and let them know. eckomfg@ecko.com; 917-262-1002 (ask for Ecko Manufacturing)
Abercrombie & Fitch:
In Abercrombie World, college-age girls are cheerfully slutty (shirts that say: "You’re at the Top of My To-Do List" and "This Shirt Would Look Great on Your Floor"); meanwhile, their male counterparts make rotten boyfriends (shirts that say: "I’ll Call I Swear" and "You Can Fake It But I Can Fake An Entire Relationship").
The company got into some trouble in late 2005 for marketing the following tees to younger girls:
-"Blondes Are Adored, Brunettes Are Ignored"
-"I Make You Look Fat"
-"Who Needs Brains When You Have These?"
These were discontinued after successful girlcott by Women and Girls Foundation of Southwest Pennsylvania.
You may also recall the thongs for preteens, imprinted with the phrase "Eye Candy."
